Get ready for Luxe pack new york

Luxe Pack New York 2007, (May 23 and 24 at New York City’s Metropolitan Pavilion), will showcase more exhibitors than ever before and will again offer a compelling series of seminars, special exhibits and events designed to appeal to industry leaders and decision-makers.

The schedule of events includes:

Wednesday, May 23, 2007

11am: “Democratic Beauty” by industrial designer Karim Rashid. The luxury market is still very steeped in the old notions of luxury but the digital age has given rise to new definitions of luxury, where it is no longer about craft, ornament, ostentation, the use of expensive materials or the handmade, but instead about innovative ideas, new social behaviors, innovative forms, new materials, new robotic technologies and production methods. Therefore luxury is becoming democratized, and an inexpensive bottle of dish soap can be as beautiful and coveted as an expensive bottle of perfume.

3pm: “When the Package Becomes the Brand.”

Conceptualized and Moderated by International Award-Winning Designer Marc Rosen with a panel of experts. Graphic branding has become the emotional tie to consumer recognition and trust. Chanel’s shiny black boxes emblazoned with the gold double “C” logo is a package that brands an entire fashion empire.Chanel No. 5 is contained in a bottle that not only brands an entire fragrance line, but stands as an image for fragrance itself.Clinique’s green and silver boxes stand for quality, clinical efficacy and trust.Tiffany’s blue box can be acquired in porcelain.

Thursday, May 24, 2007

11am: “Sustainability and Luxury,” Nicole Smith, environmental director, Design & Source Productions Inc., also currently teaching Sustainable Packaging at FIT.

Gone are the days of brown recycled papers equating to sustainable packaging.New sustainable materials lend themselves to the needs of luxury packaging, giving sleek presentation, and the promise that sustainability is modern.From bioplastics to high end post consumer recycled content fabrics and pulps, sustainable packaging can meet the needs of your luxury packaging.Learn how luxury has the opportunity to be “green”, by exploring new materials and reviewing what luxury brands are currently taking on the challenge.

Special Exhibits

•FiFi Award Nominees Display, furnished by The Fragrance Foundation

•Winners of the Pratt Institute “Marc Rosen Scholarship for Graduate Package Design.”Student package designs will be on display.

About Luxe Pack

Luxe Pack New York debuted in 2003 with 40 exhibitors. Its 2005 edition attracted more than 1,500 visitors and showcased 75 exhibitors.Luxe Pack NY, LLC, the organizer of Luxe Pack New York, is a partner of Idice Monaco, the organizer of Luxe Pack Monaco and Luxe Pack Brazil.

2007 show dates:

Luxe Pack New York: May 23- 24, Metropolitan Pavilion, New York, NY

Luxe Pack Sao Paulo: Oct. 3-4, Centro Fecomerico de Eventos, Brazil

Luxe Pack Monaco: Oct. 23-26, Grimaldi Forum, Monaco

Luxe Pack Shanghai: Nov. 19-21, Shanghai International Convention Center.✍